SoCal Indie Musicians is a female-run music service helping musicians/music lovers, promoters/venues, recording/rehearsal studios thrive and understand how to work for themselves, together.

The Blog:

This blogs purpose is to assist other musicians and industry professionals in understanding the independent / indie music profession.

To help musicians / bands step out of the garage and onto the stage with confidence.  To help venues and promoters have their events flow smoothly and be profitable for both the bands and the staff.  To keep people who are interested in the inner-workings of the music business, up to date on what is important and fair.  And overall, to keep your sanity when juggling the art and business of music with your every-day life.

The Company:

My history and knowledge of music and the music business has grown though many college courses, extensive reading, tons of first hand experience, interviews with musicians and industry professionals along with many other avenues as technology advances.  I am a musician, a fan of music and an active part of the music business, in Southern California & surrounding areas.

– Jennalyn Alonzo

For Booking/Consulting, just send me an email at!

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